February 19, 2026
Thinking about selling your New Braunfels home but unsure when to make your move? You are not alone. Timing can influence how fast you sell and how many price cuts you avoid. In this guide, you will learn the best windows to list in New Braunfels, how long the process usually takes, and what to start doing now so you hit the market ready. Let’s dive in.
Recent listing data shows a market that has cooled from the ultra-fast pandemic pace. As of October 2025, Realtor.com reports a New Braunfels median listing price near $379,950 and a median days on market around 84 days. At the county level, Comal County shows a median listing price near $357,000 and average days on market around 103 days. Different vendors publish slightly different snapshots, so use a local CMA for the most current number in your neighborhood and price band.
What this means for you: the market is still active, but speed varies by price tier, neighborhood, and condition. Well-priced, move-in-ready homes tend to sell faster than average. If your home needs updates, build in more time or consider strategic improvements before you list.
National research points to a spring advantage. Analyses consistently find that mid-April through May often produces the best mix of buyer traffic and limited competition. In New Braunfels, this window lines up with families planning summer moves, buyers using tax refunds for down payments, and general seasonal interest. Listing in this window can help you avoid deeper price cuts that are more common in late fall or winter.
If you can aim for mid-April, you often catch early demand before the bulk of competing inventory arrives. May also performs well, though you may face more listings on the market by late May or early June. If life or work dictates your timing, sell when you are ready. A strong pricing and prep plan can still deliver a solid result outside spring.
New Braunfels is a river and festival destination. Visitor traffic picks up in late spring and surges in summer, which can bring more investor interest in short-term rental or second-home properties. River season typically runs March through October for many outfitters, which can influence showing schedules and marketing angles. If your home’s value story includes river proximity or seasonal amenities, plan your listing photos, remarks, and open houses to line up with that season. To understand river season dynamics from a visitor’s perspective, review the practical details shared by local outfitters on their FAQ pages such as the information from Texas Tubes.
Crowds can also create parking and traffic issues on peak weekends. That may be a reason to coordinate showings for weekdays or shoulder weekends if privacy and access are priorities.
New Braunfels and Comal County have grown quickly in recent years, according to Census QuickFacts. Long-term population and payroll growth are key reasons buyer demand tends to persist here, even when monthly metrics fluctuate. The city’s ongoing economic development work, including its Confluence strategy and business-support resources, signals continued job creation that benefits nearby neighborhoods. You can explore city resources and policy updates on the City of New Braunfels site.
Active listings in Comal County have risen compared with the tight 2021–2022 period. More choice can push days on market higher for some segments and widen the gap between turnkey and needs-work properties. If you are competing with nearby new-builds, lean into condition, lot, and location advantages or adjust pricing to reflect the buyer’s tradeoffs.
Investor interest in river-adjacent and amenity-rich areas can lift demand in specific price bands. That interest is seasonal and sensitive to local rules, so be ready to tailor your marketing plan. If your property could work as a short-term rental, highlight features like separate sleeping areas, durable finishes, parking configuration, and proximity to attractions in a factual, neutral way.
If your home’s appeal connects to river access, waterfront views, or proximity to Gruene and Schlitterbahn, early to mid-spring through summer can be ideal. You will want peak-season photos, clear notes on access, and showing plans that consider high-traffic weekends. Local river access changes and parking policies can shape buyer expectations. For example, local reporting has covered updates to public river access points and flows, which can affect crowd patterns and parking near showings. See context in regional coverage like this San Antonio Express-News piece and visitor FAQs such as Texas Tubes’ guide.
Builders follow their own release cycles. If you are listing a new-build or near-new home, coordinate with the builder’s schedule and incentives rather than the broader consumer calendar. Price positioning and closing flexibility often matter as much as month-of-year timing here.
Luxury and specialty homes usually have longer marketing timelines and a smaller buyer pool. Timing is less about catching a weekly bump and more about world-class presentation, targeted outreach, and realistic time horizons. Expect more days on market than the city median and plan your move accordingly.
New Braunfels homes are currently spending a median of roughly 84 days on market, based on city-level snapshots. County-level averages run longer, with some vendors showing Comal County near 97 to 103 days in 2025. For a non-MLS aggregator perspective, see Rocket’s county market report for method differences and timing sensitivity in published data such as Rocket’s Comal County snapshot. Your actual timeline depends on pricing, condition, and the competition in your micro-market.
Once under contract, financed purchases in Texas usually close in about 30 to 45 days, assuming smooth underwriting, appraisal, and title work. Cash deals can close in 1 to 3 weeks. Federal TRID rules require the Closing Disclosure be delivered at least three business days before consummation, which can be a key scheduling hinge. For a plain-language overview of closing timeframes, see this explainer from Mortgage Rater.
If you want to hit a mid-April or May launch, start your prep 6 to 10 weeks ahead. A simple project plan keeps you on track.
Title prep is another easy way to prevent delays. Ask a local title company what payoff statements or exception documents they will need from you and your lender. Early engagement can shorten closing. For general insights on title timelines, browse the TitleOne blog.
Use this short list to get started now.
Buyers now have more choice than during 2021 and 2022. That makes thoughtful pricing essential. A strong launch with clear positioning often reduces days on market and the need for price cuts. If activity is light in the first two weeks, review showing feedback, condition, and your pricing relative to new competing listings. Small adjustments early can be better than larger reductions later.
If you have flexibility, plan to list in spring, especially mid-April through May. Expect more days on market than the recent peak years, and build in 30 to 45 days from contract to close for financed buyers. Start now with repairs, staging, and title prep so your home is market-ready when buyer activity picks up. If you are on a fixed timeline, the right pricing and marketing plan can still produce a smooth sale in any season.
Ready to talk strategy for your address and neighborhood? Connect with the local, owner-led team at Boyd Realty Group to get a free home valuation or book a consultation.
Work with The Boyd Realty Group and get a team that truly cares about your success. We focus on your goals, provide clear guidance, and support you every step of the way. With our experience and dedication, we’ll make your real estate journey smooth, simple, and stress-free. Let’s make your dreams come true together!